Сase study: How can UCLIQ scale fintech multi-product web campaigns and monetise low-funnel events?

By sofia

Published: 6 May 2026

3 min

“I was looking for a tool that could help me track and measure web events across my products. UCLIQ had all the features I was looking for in a measurement and tracking tool. With the platform, I can track multiple events and view consolidated reports in one place” – Sumit Mahuley, Head of Performance Marketing at Kredito24.

Table of Contents

Challenge

Kredito24, a company managing multiple web-based products in the financial vertical, including fintech and digital lending platforms, faced several challenges in accurately tracking events and measuring performance while running its campaigns.

The difficulties included setting up tracking for each stage of the funnel, verifying that events were firing correctly, and consolidating reports to monitor lower-funnel performance.

All this meant slower optimizations, less clarity on what was actually working, and way too much guesswork when it came time to scale.

What we offered

UCLIQ gave Kredito24 a platform that solved its challenges and opened up new growth opportunities. We enabled simple postback implementation tailored to the correct funnel points, supported onboarding with testing and validation, and made it easier to monitor multiple events through consolidated reporting.

By effectively tracking and attributing low-funnel events, the team eliminated traffic leaks at key stages and began actively monetizing these events. This level of visibility enables performance marketers to optimize, analyze, and make more informed campaign decisions.

UCLIQ also offers real-time analytics, anti-fraud protection, and tools to maintain high-quality traffic, helping teams scale paid and affiliate traffic with confidence.

“The implementation was simple, and the interface was very easy to use. What impressed me most was the team’s responsiveness. They were extremely supportive during onboarding, resolved any issues quickly, and their availability and quick response made the overall experience very smooth,” says Mahuley.

Outcomes: accurate event tracking and scaled campaign performance

With UCLIQ’s easy setup and unified reporting, Kredito24 improved the accuracy of its campaign tracking and gained a clearer view of lower-funnel performance, turning previously lost low-funnel traffic into clearly attributed, monetizable events.

“This has helped me track lower-funnel events more accurately, which in turn helps me optimise campaigns and scale performance effectively,” notes Mahuley.

Kredito24 also improved the accuracy of its campaign tracking and gained a clearer view of lower-funnel performance. That kind of visibility is what lets performance marketers optimize, analyze, and make smarter campaign moves.

“The UCLIQ team also helped us with testing and validation to ensure that events were firing correctly. With the platform, I can track multiple events and view consolidated reports in one place,” concludes Mahuley.

Curious how UCLIQ can help you grow? Check out our solutions for the fintech industry.

If you’re running payday loans, credit products, insurance, or trading offers and are tired of losing traffic to bans, bots, and broken tracking, UCLIQ is the solution you’ve been looking for.