Traffic Delivery System


Read time: 3 min

Publushed: 17 February 2024

A robust Traffic Delivery System (TDS) is crucial for success. UCLIQ’s TDS stands out with its emphasis on attribution, real-time traffic analysis, and the capability to detect and combat various online threats such as bots, crawlers, DDOS attacks, and repeated IP use. 

Anti-DDOS tools

UCLIQ platform is built with anti-DDOS and anti-abuse in mind. By utilizing a diverse and geographically spread cloud with robust load-balancing and protection, built-in automatic mitigation tools and data safety, UCLIQ holds top position in platform availability and performance.

Robust cloaking and Anti-Bot tools

UCLIQ takes the bot problem seriously and proactively builds and updates its tools to prevent click-farms, malicious bots, search bots and crawlers from accessing offers by smartly detecting and rerouting unwanted traffic as per configuration set by the Customer. 

Attribution and Real-Time Traffic Analysis

UCLIQ’s TDS operates at the forefront of attribution, ensuring that every click is accurately tracked and attributed. 

By leveraging real-time traffic analysis, the system provides valuable insights into user behavior, allowing affiliates to make data-driven decisions. 

This level of granularity helps marketers to understand the performance of their campaigns instantly and make necessary adjustments for optimal results.

One of the defining features of UCLIQ’s TDS is its ability to dynamically choose the best offer for a given traffic stream.

 Whether it’s selecting a specific offer or employing machine learning algorithms to determine the most lucrative option from a smartlink, the system aims to maximize both monetization and conversion metrics. 

Offer Targeting Parameters and Daily Caps

UCLIQ’s TDS goes beyond simple offer selection by rigorously checking for offer targeting parameters. 

This means that the traffic must align with criteria specified by the offer, ensuring that campaigns are precisely targeted and relevant.

Additionally, the system monitors offer total daily caps and custom individual publisher daily caps to prevent oversaturation and maintain campaign effectiveness.

Dynamic Offer Adjustment and Fallback Mechanism

In situations where the initially selected offer may not be the best fit, UCLIQ’s TDS employs a dynamic approach. 

It looks for the next best offer that aligns with the traffic and meets the specified offer parameters. 

Should there be no suitable offers available, a fallback mechanism comes into play. This mechanism intelligently routes the traffic based on predefined settings within the offer or smartlink configuration, ensuring that no opportunity is missed.

Optimized for Mission-Critical Loads

Recognizing the importance of reliability, UCLIQ’s TDS is optimized to handle high mission-critical loads. 

Featuring DNS load and geo balancing, the system ensures that traffic is efficiently distributed across servers, minimizing latency and enhancing overall performance. 

The integration with UCLIQ’s Content Delivery Network further boosts redirection speed and conversion rates, providing affiliates with a competitive edge.

Constant Software Updates and Integration

UCLIQ’s commitment to excellence is reflected in the non-stop green-blue constant software updates incorporated into the TDS. 

This ensures that the system stays ahead of the curve, adapting to evolving industry trends and technological advancements. 

Moreover, the integration with UCLIQ’s Content Delivery Network plays a crucial role in enhancing the overall user experience by accelerating content delivery and improving website performance.

Let us guide you through the features most valuable for your business. Arrange a free demo to see UCLIQ at work and get all your questions answered.

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